The Heart of the Hustle
When I invested my first $100 in ingredients back in 2017, I never imagined we’d still be going strong in 2025. Overnight, success rarely happens. We’ve:
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Burned the midnight oil hand-mixing toners and serums
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Weathered cash-flow crunches when larger orders arrived
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Felt the isolation of solo entrepreneurship
But every set-back taught us grit. Today, we’re proud to offer crowd-favorites like our Aloe & Green Tea Toner and Botanical Bliss Hair & Beard Growth Oil, and to ship nationwide from our Northgate Mall roots in Lafayette, Louisiana.
Learning from Black Women Leading the Way
Seeing other Black-owned beauty brands flourish reminds us that community over competition is the key to sustainable growth. A few women-led success stories we admire:
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Carol’s Daughter
Founded by Lisa Price in her Brooklyn kitchen in 1993, Carol’s Daughter has become a household name for natural haircare. Lisa’s unwavering commitment to authenticity and storytelling paved the way for countless makers of color to dream bigger.
Discover their journey: carolsdaughter.com -
Mielle Organics
When Monique Rodriguez launched Mielle Organics in 2014, her focus on ultra-clean, clinically tested ingredients set her brand apart. Today, Mielle’s community-driven campaigns and education initiatives have turned a startup into a global phenomenon.
Celebrate their growth: mielleorganics.com -
The Lip Bar
Melissa Butler began The Lip Bar in 2012 with a simple goal: create bold, affordable makeup that empowers women. Their record-breaking crowdfunding campaigns and inclusive shade range demonstrate the power of representation in beauty.
Explore their impact: thelipbar.com -
Pattern Beauty
Actress Tracee Ellis Ross founded Pattern in 2019 to fill a gap for curly-hair products by women of color. Pattern’s focus on education, community engagement, and clean formulations has built one of the fastest-growing indie beauty brands today.
Learn more: patternbeauty.com
Each of these women turned passion into purpose, proving that when you prioritize authenticity and community, success follows.
Why We Keep Going
Watching these brands thrive reinforces our own mission: provide natural, effective solutions and uplift our community. Eight years after that $100 leap of faith, we’ve:
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Trained hundreds of beautypreneurs through Ebony’s Entrepreneurship Learning Academy
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Partnered with influencers like Ms. Donyelle and Mrs. Tamika Babineaux to spread chemical-free self-care
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Maintained a “handmade with heart” ethos in every batch
If you’re rooting for a brand that believes in transformation—inside and out—visit us at www.ebonysbeauty.shop for our full collection.
Join the Journey
Growing a business will test you emotionally, financially, and creatively. Yet every challenge is an opportunity to lean on our sisters, celebrate shared victories, and build something that lasts. Here’s to the next eight years—and to every founder daring enough to start with just a dream (and maybe $100) in their pocket.
